“To Google” was officially added to the dictionary as a verb in 2006 but we had been googling our answers for years before then.
The Yellow Pages are almost defunct with most of us reaching for our smartphone or laptop to find our answers on the search engine. Customers and businesses turn to Google to locate their nearest services whether it be a new hairdresser, local plumber or a copywriter. If you have a website, are listed on Google My Business or in a directory then this is great news, you’ll appear in related searches. Though the competition can sometimes outweigh you in the ranks, leaving your business on pages further down the line. And how often do we choose the options on page 3 or even page 10?
So how can you make sure you are the one that’s found first?
This pay-per-click advertising platform lets you pay for the top positions on Google search pages. Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call you. You can attract more customers by advertising locally or globally depending on your market and stick to a budget you control.
To enjoy the benefits of Google Adwords, you will require a website to direct your customers to. If you’re looking to take the next step into digital marketing, we can help you build your own website! All Contractor Weekly subscribers will benefit from a 25% discount and as an alternative, we can build your site for you at a discounted rate. For further details or advice on branching into digital marketing for your business, contact Kommand at firstname.lastname@example.org.