Anybody who uses social networking on a fairly regular basis will no doubt have noticed the kerfuffle surrounding Blackberry over the last fortnight. Many of you were probably directly affected.
In what has been a rather humiliating period for Blackberry, the technology giants have announced some free applications as a means of apology to their disgruntled users.
Two separate crashes were reported by the majority of users of Blackberry phones, causing a huge uproar. The crashes were centred in Europe, the Middle East and Africa. The Blackberry has become one of the leading brands in recent times meaning that millions of people’s access was severely disrupted.
The problems, which affected the messaging and browser functions on the handsets, then spread to Latin America and South America in the second crash, which was blamed on a ‘core switch failure within RIM’s infrastructure’, which is based in Slough, Berkshire.
The whole episode is very untimely for Research in Motion, the company which owns Blackberry, who have been losing ground to their biggest competitors, Apple, in recent times.
The company has offered free applications to their customers to compensate for the inconvenience and to try and restore some faith. These freebies include the Sims 3 app, Texas Hold’em Poker, iSpeech Translator Pro and Shazam Encore, amongst others. Collectively the newly free apps would ordinarily cost in excess of £60, and will be available until the end of the year.
Whilst officials have said that the gesture is an attempt to appease angered customers, their main concern is that such an event does not occur again. There are few Blackberry users who would enjoy the same debacle repeating itself.
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