Self-employment can be as rewarding as it is challenging at times. Whilst looking after your finances, bookings, marketing and not to mention the time to do the work you actually do, things can slip through the net.
To assist, you can look towards automation. Knowing that things are ticking over in the background can take a load of your mind and make you a more efficient business. Automation used to be a robotic, impersonal way of connecting with your customers but this is 2017. We can automate conversations and return to previous leads to bring them back into the foreground and convert to customers.
MailChimp is a fantastic (and FREE) tool to add to your kit for your email marketing. Here’s some great automated processes you can implement to streamline your workload.
Send a welcome mail to all new contacts immediately and sound like you just fired it off. You can also use name tags to include their first name in the mail, further personalising this initial point of contact.
“Hi, [First Name]! Thank you for contacting us. I wanted to let you know that we received your note. Someone will be in touch shortly.”
Keep in touch with prospective customers.
If new customers weren’t ready to buy or were shopping around, bring them back with a reminder email to push them gently towards a sale. To retain loyal custom, you can send regular and exclusive offers to encourage repeat custom. This can be set up automatically from previous purchase date.
To retain loyal custom, you can send regular and exclusive offers to encourage repeat custom. This can be set up automatically from previous purchase date so they don’t have to worry about running low on stock. In your email, you can link a product, a win for all as it offers convenience for your customers and revenue for you.
Missed and forgotten appointments lead to wasted time and money for you. By sending appointment confirmation and reminder emails, this will ensure and amendments can be made with plenty notice and increase your productivity.
Once a job has been completed, ask your customers to refer you! Whether to a review system or to a friend, word of mouth can be the most trustworthy source of business. And it is FREE.