If you’re looking to reach your local audience where they’re searching, ensure you’re set up with Google My Business. This listing service is for businesses that mainly serve customers in their local area, increasing online visibility to people who are searching nearby. Free and easy to use, you can manage your online presence across Google Search and Maps including verifying your business information. All you need is a Google Account!
Your business will appear within Google search as a distinct service with all relevant information neatly organised in a profile box, ready for customers, both existing and new, to view.
We’ve listed our top benefits for using Google My Business here.
- Allow your customers to get the details they need quickly. Including driving directions, opening hours and contact information. On mobile, this will also include a “Click-to-Call” button.
- Easily update your details if you move premises or change your number. Changing this in My Business will take effect on all other Google channels.
- Effective as a local SEO tool. Business owners can input large amounts of key data directly into Google. As a result, businesses will have a much better chance of being recognised and ranked well in Google search.
- Appear on Google Maps. This is incredibly useful for local customers searching the area for services.
- Keep your customers updated with Google posts on your profile. You can add images, offers and links to specific pages on your website here.
- It’s completely free advertising on the world’s biggest search engine!
For more details and how to set up have a look here – Google My Business.
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It’s interesting that you point out that adding your company to Google My Business can help make you more visible to potential customers online. I want to start my own company in a few weeks, so I’m strongly considering adding it to Google My Business. I’m going to search for a good company that can help me get added to Google My Business.
https://business.bfound.io/add-location-on-google-maps-and-my-business-listings
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Having your GMB account set up properly will be extremely beneficial for your local SEO as it will be visible to your immediate target market within your company’s vicinity. Showing up on search results and ranking well would drive more consumers into your website which would also increase the possibility of you turning more leads into sales. It’s an essential part of the whole process and it should be done properly for it to be beneficial, since google penalizes spammy GMB accounts. You can learn more about what you can do to improve your local contractor marketing strategies here: https://buildmediagroup.com/contractor-marketing/marketing-plan-basics-for-contractors/
This is an informative and good article regarding Google My Business. Businesses need Google My Business to guide the customers about their location. It is crucial for any online business. Thanks for sharing this information
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